May 23, 2024

Lucra Partners with Dave & Buster’s to Bring Immersive Gaming Experience Nationwide

Lucra, a leading technology provider of gamification services, has announced a groundbreaking partnership with Dave & Buster’s, the largest operator of entertainment centers globally. This collaboration aims to revolutionize the customer experience by integrating Lucra’s proprietary gamification software into the Dave & Buster’s app, offering patrons an immersive and competitive gaming experience.

With this partnership, loyalty members of Dave & Buster’s will have access to a fully immersive gaming platform where they can compete with friends, earn rewards, and unlock exclusive perks. By combining elements of sports arena competition with arcade gaming, this gamified experience promises unparalleled excitement for customers at Dave & Buster’s venues nationwide.

Simon Murray, Senior Vice President of Entertainment and Attractions at Dave and Buster’s, expressed enthusiasm about the partnership, stating, “We’re thrilled to work with Lucra to bring this exciting new gaming platform to our customers. This new partnership gives our loyalty members real-time, unrivaled gaming experiences and reinforces our commitment to elevating customer experiences through innovative technology.”

Lucra’s innovative approach aims to transform traditional forms of competition into a fun, social, and engaging experience within a trusted platform. By embedding gamification technology directly into existing communities and platforms, Lucra seeks to attract, engage, and monetize customer interactions while providing valuable insights through performance analytics.

Backed by prominent sports and institutional investors and advised by industry experts, Lucra offers a comprehensive solution for partners looking to enhance customer engagement and drive revenue streams. Their white-label Software Development Kit (SDK) enables seamless integration of gamification features, empowering partners to customize the user interface and offer unique gaming experiences to their customers.

San Antonio residents can look forward to experiencing this innovative gaming platform at Dave & Buster’s locations across the city. With two venues conveniently located near popular destinations—Wonderland of the Americas and The Shops at Rivercenter—locals will have easy access to the immersive gaming experiences offered through Lucra’s partnership with Dave & Buster’s.

For more information about Lucra and their gamification services, visit

About Lucra:
Lucra is the leading technology provider of gamification services, offering a white-label SDK for partners to embed gamification directly into their platforms. Their innovative solution facilitates cash, e-commerce, or cashless contests, enabling partners to attract, engage, and monetize customer interactions effectively.

About Dave and Buster’s:
Dave & Buster’s Entertainment, Inc., headquartered in Coppell, Texas, operates 223 venues in North America under the Dave & Buster’s and Main Event brands. With a focus on offering premier entertainment and dining experiences, Dave & Buster’s provides guests with a diverse range of attractions, including games, dining options, and live sports viewing.