Why Did All of SA Choose Orange?

Orange is more than just a color—it’s a statement. It represents energy, vitality, excitement, adventure, warmth, and positivity—all qualities that embody the spirit of San Antonio. When we were choosing a color that would define All of SA, we wanted something that reflected the vibrant culture, rich history, and dynamic community that make this city so special. 

A Color That Represents San Antonio

San Antonio is a city full of life and celebration, and orange is a natural fit for capturing that energy. It’s a color that appears throughout the city, from the bright papel picado of Fiesta to the bold hues of local murals and artwork. Whether you’re walking along the River Walk, enjoying a Spurs game, or experiencing one of our city’s many festivals, you’ll find orange as a common thread connecting it all.

Orange in Local Business & Culture

We’re not the only ones who think orange is the perfect color to represent San Antonio. Some of our city’s most beloved businesses have embraced this vibrant hue, including Whataburger, one of Texas’ most iconic brands. Their signature orange and white stripes are instantly recognizable and symbolize tradition, quality, and community.

Additionally, orange is a major part of Fiesta’s color palette, reinforcing the idea that this color is a celebration of our city’s heritage, culture, and the spirit of togetherness.

The Official All of SA Orange

We didn’t just choose any shade of orange—we carefully selected HEX #F8931F, a bold, eye-catching hue that stands out and embodies everything we stand for at All of SA. This color reflects our mission to highlight, support, and promote San Antonio with the same warmth and enthusiasm that defines our great city.

At All of SA, we’re not just telling San Antonio’s stories—we’re celebrating them. And what better way to do that than with the color that radiates energy, passion, and community?