Whataburger’s Latest TV Spot “The Beacon” Shines with Lainey Wilson’s Late-Night Tour Tradition
SAN ANTONIO, March 11, 2025 – Across America, the iconic orange-and-white-striped “W” serves as a familiar beacon for hungry travelers in search of comfort food. Today, Whataburger brings that experience to life with “The Beacon,” a new television commercial featuring Grammy Award-winner and Whataburger brand ambassador, Lainey Wilson.
The 30-second spot offers a behind-the-scenes look at the late-night traditions of touring musicians, with Lainey and her band making their ritual post-show stop at Whataburger. From playful tour bus antics to sharing laughs over a meal, the ad captures the joy of finding familiarity on the road—one late-night burger at a time.
“This commercial tells a story that resonates with anyone who’s ever spent time on the road, especially touring musicians, overnight shift workers, first responders, and night owls,” said Scott Hudler, Chief Marketing Officer at Whataburger. “For 75 years, our restaurants have been a comforting stop for folks craving something familiar. Lainey’s authentic connection to our brand makes her the perfect person to bring this story to life.”
“The Beacon” is part of Whataburger’s 75th anniversary celebration, building on Lainey Wilson’s new role as the brand’s official 2025 ambassador. The commercial will air across Whataburger’s 16-state footprint, reminding fans that no matter where the road takes them, a taste of home is never too far away.
Fans can expect to see more of Lainey Wilson throughout 2025, as she continues to appear in social media campaigns, digital content, and special activations celebrating Whataburger’s diamond anniversary.
Whether it’s breakfast, lunch, dinner, or those late-night cravings, Whataburger remains a 24/7 source of comfort, just as it has for the past 75 years.
