SAN ANTONIO, Texas – Just in time for Father’s Day, Texas favorite Whataburger has partnered with western lifestyle brand Hooey to launch a limited-edition apparel collection that blends ranch-ready style with the iconic orange-and-white look fans know and love.

The new Whataburger x Hooey collection features a lineup of hats, polos and T-shirts designed to combine Hooey’s signature western aesthetic with recognizable Whataburger branding. The collaboration serves as the centerpiece of Whataburger’s broader Father’s Day merchandise lineup, offering gift ideas for dads who enjoy everything from backyard barbecues to golf outings.

Among the featured items are golf-inspired apparel and accessories, along with classic Whataburger favorites such as button-up shirts, everyday graphic tees and the brand’s popular orange-and-white caps.

The collection is aimed at longtime Whataburger fans, outdoor enthusiasts and anyone looking for a Texas-inspired Father’s Day gift. Many of the items are designed for summer wear, offering casual styles that can transition from the golf course to the cookout.

The limited-edition Whataburger x Hooey collection, along with other Father’s Day merchandise, is available online while supplies last.

For fans looking to showcase their love for both Texas traditions and Whataburger, the collaboration offers a fresh way to wear two iconic brands in one collection. 🤠🍔