SAN ANTONIO, TX (January 2, 2025) – Whataburger is ringing in its diamond anniversary in style, celebrating 75 years of iconic flavors, loyal fans, and unforgettable memories. Since Harmon Dobson flipped the first five-inch Whataburger in Corpus Christi in 1950, the orange-and-white brand has been a staple in the hearts and stomachs of Texans and burger lovers nationwide.
In honor of this milestone, Whataburger is unlocking the WhataVault to reintroduce fan-favorite menu items, launching exciting new eats, and rolling out a year packed with exclusive deals, collaborations, and surprises.
Legends Return: The Monterey Melt and Chicken Fajita Taco
Starting Tuesday, January 7, Whataburger is bringing back two of its most beloved menu items:
- Monterey Melt: Featuring two 100% beef patties topped with Monterey Jack and American cheeses, grilled onions, and peppers, finished with signature Jalapeño Ranch. This melty masterpiece, last seen in 2022, makes a triumphant comeback to satisfy nostalgic cravings.
- Chicken Fajita Taco: A soft flour tortilla filled with grilled chicken, seared onions, poblano and red peppers, and optional add-ons like Monterey Jack cheese, jalapeños, and avocado. This fiesta-worthy favorite is only here for a limited time, so grab it before it disappears again.
New Menu Highlights: Mexican Hot Chocolate Coffee & Shake
To sweeten the celebration, Whataburger is introducing the Mexican Hot Chocolate Coffee and Mexican Hot Chocolate Shake:
- Mexican Hot Chocolate Coffee: A warm, rich blend of chocolate and cinnamon spice, perfect for your morning pick-me-up.
- Mexican Hot Chocolate Shake: A creamy dessert experience with cinnamon-sugar flavors, ideal for ending your day on a sweet note.
Exclusive Merch, Collabs, and Promos
Fans can also look forward to monthly deals and exclusive merchandise throughout the year:
- Whatastore Drops: Beginning January, limited-edition items priced at $19.50—a nod to Whataburger’s founding year—will be released monthly.
- Wrangler x Whataburger Collab: Launching in Spring 2025, this 24-piece collection blends Southern style with Whataburger’s signature vibes, including denim jackets, jeans, graphic tees, and ballcaps. Available at select retailers and on the Whatastore.
More Surprises on the Way
Whataburger promises even more surprises for its fans in 2025, including:
- Special promotions and exclusive deals for Whataburger Rewards members.
- Additional WhataVault menu item releases.
- Live, in-person experiences to celebrate 75 years of flavor and fun.
Celebrate All Year Long
Stay updated on Whataburger’s 75th Anniversary celebrations by visiting the Whataburger App, website, and social media channels. Not on the app yet? Download it now for exclusive rewards, deals, and early access to new items.
Here’s to 75 years of love, loyalty, and late-night drive-thrus—and the promise of even more unforgettable memories to come.