Twin Liquors’ Annual Dollar Sale Returns Aug. 27-29, Debuts New Twin Club Loyalty Program
TEXAS – Twin Liquors is bringing back one of its most anticipated annual events as the 15th Annual Dollar Sale returns Aug. 27-29 at more than 100 Twin Liquors locations across Texas.
The three-day event is known for offering some of the retailer’s lowest prices of the year on wines and spirits, while this year’s sale also marks the debut of Twin Club, the company’s new customer loyalty program.
Dollar Sale returns statewide
During the Dollar Sale, Twin Liquors discounts participating wines and spirits to their lowest price and then adds just one dollar, a pricing tradition that inspired the event’s name.
This year’s sale is also the first to be held under a single unified Twin Liquors brand statewide, including the Dallas area following the company’s recent brand transition.
“The Dollar Sale has always been one of our favorite traditions, and this year is especially meaningful,” said Michael Salome, Marketing Manager and fourth-generation Twin Liquors family member. “We’re thrilled to celebrate our first Dollar Sale as one unified Twin Liquors brand across Texas while introducing Twin Club, our new loyalty program that rewards customers long after the sale ends.”
New Twin Club launches
Alongside the annual sale, Twin Liquors is introducing Twin Club, a free loyalty program designed to reward customers with exclusive offers, special experiences and member-only benefits throughout the year.
Customers who sign up before the Dollar Sale begins will earn rewards on eligible purchases made during the event while unlocking year-round perks.
Twin Club memberships are free and can be created online or at any Twin Liquors location.
Breakfast tacos and in-store events
The celebration begins at 10 a.m. Thursday, Aug. 27, when Twin Liquors Marketplace locations kick off the event with complimentary breakfast tacos and brand-hosted tastings and features.
Additional in-store events, tastings and special promotions will continue throughout the three-day sale at participating locations across Texas.
“The Dollar Sale is where value meets discovery,” said Sandra Spalding, Director of Marketing for Twin Liquors. “It’s an amazing three days when our stores become gathering places for our communities. Customers discover something new, connect with our team and supplier partners, and celebrate together.”
The 2026 Dollar Sale runs Aug. 27 through Aug. 29 at participating Twin Liquors locations statewide. Customers can visit their local store or join Twin Club before the event to take advantage of additional rewards and exclusive member benefits.
