The Fiesta® San Antonio Foundation is inviting San Antonians to give back to the city’s most beloved celebration through a special partnership with Macy’s La Cantera. From now until October 31, shoppers at the Macy’s La Cantera location (15900 La Cantera Pkwy, Bldg. 16, 78256) can support the foundation by rounding up their in-store purchases and donating the change — up to $0.99 — to help fund the future of Fiesta®.

The Fiesta® San Antonio Foundation, a 501(c)(3) nonprofit organization, raises money to support the programs and operations of the Fiesta San Antonio Commission, which oversees more than 100 official Fiesta events each year. Funds raised through the round-up program will go toward scholarships, Miss Fiesta® San Antonio initiatives, and support for member organizations and official Fiesta events.

“Your small change can make a big difference,” the foundation shared in a statement. “Every donation helps us continue the mission of celebrating San Antonio’s rich heritage, culture, and community spirit through Fiesta.”

Proceeds from this campaign will also provide operational support to the Commission, helping ensure Fiesta’s long-standing success as one of Texas’ largest and most colorful celebrations.

Those who cannot visit Macy’s in person can still contribute directly to the Fiesta San Antonio Foundation online by visiting the donation page on the Fiesta Commission’s website.

By participating, shoppers are helping ensure that the tradition, joy, and unity of Fiesta® continue to shine brightly for generations to come.