SAN ANTONIO, TX (November 20, 2024) – The holiday season in San Antonio officially began this morning with the arrival of the H-E-B Christmas Tree at Travis Park, marking the 40th year of this cherished annual tradition. The tree, a gift from H-E-B to the City of San Antonio, will shine brightly during the 40th Annual H-E-B Tree Lighting Celebration on Friday, Nov. 29.

A Festive Evening of Free Activities

The festivities, free and open to the public, kick off at 4 p.m. and will feature a variety of activities for all ages, including:

Holiday crafts and free giveaways
Writing letters to Santa
Live musical entertainment
A special visit from Santa Claus himself

At 6 p.m., following a short program, the switch will be flipped to light the 40-foot Christmas tree, officially illuminating Travis Park with holiday cheer. Guests will also enjoy a free screening of the holiday classic “Home Alone 2” starting at 7 p.m.

Community Perks

In the spirit of giving, H-E-B is offering free VIA bus rides to and from the tree-lighting event, as well as free ice skating at Travis Park’s skating rink from 4 to 5:30 p.m.

A Holiday Tradition

The H-E-B Christmas Tree Lighting has been a beloved tradition for four decades, bringing the community together to celebrate the season in the heart of downtown San Antonio.

Don’t miss this magical evening filled with holiday joy, family fun, and festive memories.

For more information on the event, visit HEB.com.