June 16, 2024

San Antonio Stock Show & Rodeo to Host Inaugural Official Cowboy Breakfast as the Rodeo Kickoff Event

San Antonio’s iconic Cowboy Breakfast, a long-standing tradition dating back to 1979, is now formally recognized as an official event of the San Antonio Stock Show & Rodeo. The inaugural Cowboy Breakfast, scheduled for January 26, 2024, at 142 Gembler Road, marks the start of the renowned rodeo festivities.

While the Cowboy Breakfast has been an integral part of San Antonio’s pre-rodeo celebrations for years, it was historically regarded as an “Unofficial Kick-Off” to the rodeo. Now, with the San Antonio Stock Show & Rodeo volunteers overseeing the Cowboy Breakfast Foundation, this event will receive the backing and support as an official kickoff to the rodeo.

The Cowboy Breakfast, known for its grandeur and as a gathering that draws tens of thousands, faced challenges due to the COVID-19 pandemic. Following a hiatus in 2021 and 2022, the 2023 event was canceled due to financial constraints resulting from a strain in sponsorship dollars post-pandemic. Previously hosted in the Cowboys Dancehall parking lot, the Cowboy Breakfast offered free breakfast, live music, and beverages, all funded by sponsorships.

The revived event, now officially under the San Antonio Stock Show & Rodeo umbrella, will maintain its tradition of being the largest and retaining the Guinness World Record for serving the most tacos, reaffirming San Antonio’s title as Taco City.

Chris Derby, the chief marketing officer for the San Antonio Rodeo, expressed enthusiasm about this development, stating, โ€œWe are very excited to now activate the official rodeo cowboy breakfast to start the celebration of our 75th Anniversary Stock Show & Rodeo.โ€

Additionally, the Cowboy Breakfast will support the “Kash for Kids” program, affiliated with the Rodeo BBQ cook-off team, which accepts donations as an optional participation program. The focus remains on welcoming the community to enjoy the event while giving attendees the choice to contribute.

The event’s transition to an official status aligns with the historical importance of the Cowboy Breakfast as a symbol of San Antonio’s rich cultural heritage and the spirit of the Stock Show & Rodeo. The announcement signals a fresh start and renewed enthusiasm for this beloved tradition as it joins the roster of official events for the prestigious San Antonio Stock Show & Rodeo.