SAN ANTONIO – Jan. 24, 2025 – Whataburger is kicking off 2025 in style, announcing a sizzling partnership with Grammy Award®-winning country music sensation and ACM and CMA Entertainer of the Year, Lainey Wilson. The celebrated artist, known for her bold “Bell Bottom Country” style, will serve as Whataburger’s official brand ambassador throughout the year.

This collaboration marks the union of two Southern icons known for authenticity, boldness, and a shared love of bringing people together. What better way to start the year than with Lainey’s favorite post-show indulgence? Fans can enjoy a FREE Honey Butter Chicken Biscuit at participating Whataburger locations on Tuesday, January 28, from 6 AM to 11 AM. Available for in-restaurant and drive-thru orders only, the offer is limited to one per person while supplies last.

Lainey’s Whataburger Story

For Lainey Wilson, Whataburger has always been a part of her journey.
“I’ve been rolling through Whataburger drive-thrus since I was just a small-town girl in Louisiana with big dreams,” said Wilson. “From grabbing Honey Butter Chicken Biscuits with my daddy between horse sales and rodeos to late-night stops on the road playing honky-tonks — Whataburger’s been part of my story every step of the way.”

More Than Just Burgers

This year-long partnership will be jam-packed with exciting collaborations, including:

A new ad campaign featuring Lainey Wilson.
Exclusive content and behind-the-scenes looks.
Special offers for fans and Rewards members.
Surprise appearances celebrating Whataburger’s 75th anniversary.

Whataburger’s Take

“Lainey Wilson embodies all that we love about our brand. She is genuine, daring, and dedicated to delivering unforgettable experiences to fans,” said Debbie Stroud, president and CEO of Whataburger. “Our partnership with Lainey Wilson unites two brands committed to serving up Goodness 24/7 with a side of Texas hospitality. Hang tight, there’s more to come!”

Don’t Miss the Fun

Follow @Whataburger and @LaineyWilson on social media for updates and behind-the-scenes glimpses of the collaboration throughout 2025. Fans can also stay in the loop by downloading the Whataburger app (available on Apple and Android) for exclusive offers, menu updates, and exciting promotions.

Mark your calendars and grab your boots for this flavorful partnership between Whataburger and one of country music’s brightest stars – 2025 is shaping up to be a year full of bold tastes and unforgettable moments!