May 23, 2024

Rita’s Italian Ice Celebrates 40th Birthday with Epic Sweepstakes and Sweet Treats

New Braunfels, TX (April 29, 2024) – Rita’s Italian Ice & Frozen Custard, the beloved frozen treats destination, is gearing up to celebrate its 40th birthday on May 4th in grand style. To mark this milestone occasion, Rita’s is launching an epic sweepstakes for its fans, offering exciting prizes and sweet treats.

Rita’s 40th Birthday Celebration Sweepstakes:
Starting from 12:00 p.m. ET on Monday, April 29, through 11:59 p.m. ET on Sunday, May 26, participants from select states will have the chance to win* a dream trip to either Italy or Iceland, including airfare, hotel accommodation for two, and more. To enter the sweepstakes, visit Additionally, 10 randomly selected first prize winners will receive Rita’s Italian Ice for a Year each week during the sweepstakes period.

Rita’s Italian Ice for a Year:
Forty lucky participants will receive the sweetest of prizes – Rita’s Italian Ice for a Year. Winners will enjoy 52 free small ice rewards issued in their Rita’s Ice app account, ensuring a year filled with delicious frozen treats. Please note that the entry limit is once per week from April 29 through May 26.

Linda Chadwick, President & CEO of Rita’s Italian Ice & Frozen Custard, expressed gratitude to the loyal Rita’s community, stating, “Our success story is a testament to the passion and commitment of our fans and franchisees, without whom Rita’s wouldn’t have reached such heights. As we mark this milestone, we are thrilled to give back and express our heartfelt thanks for four decades of Ice, Custard, and Happiness.”

Founded in May 1984 by Philadelphia firefighter Bob Tumolo, Rita’s Italian Ice has been dedicated to spreading joy with its fresh and quality-driven frozen treats. Now with over 550 shops in over 30 states, Rita’s continues to uphold its legacy of providing happiness to millions of loyal fans.

Rita’s signature Italian Ice, made fresh daily on-site, boasts over 80 rotating flavors. The menu also features creamy Frozen Custard, signature Gelati, Concretes, Frozen Coffee, Rita’s BlendersTM, Milkshakes, and more.

For those craving a taste of happiness, visit to find your closest location and join in the celebration of Rita’s 40 years of Ice, Custard, and Happiness.

About Rita’s Italian Ice & Frozen Custard:
Rita’s Italian Ice & Frozen Custard is a cherished frozen treats destination, founded in May 1984 by Philadelphia firefighter Bob Tumolo. With over 550 shops in over 30 states, Rita’s is committed to spreading happiness through its fresh and quality-driven Italian Ice, Frozen Custard, and more.

*Note: Please refer to official rules for eligibility and prize details.
Each “Free Italian Ice for a Year Prize” consists of 52 free small ice rewards, expiring one year from the issue date. Terms and conditions apply.

The closest Rita’s Italian Ice & Frozen Custard shop is at 2009 S. Walnut AvenueNew Braunfels TX 78130