Remembering Jorge Cortez: A Legacy of Family, Culture, and Community

JORGE CORTEZ

January 1, 1943 – November 11, 2024

The Cortez family and the city of San Antonio mourn the passing of Jorge Cortez, a man whose impact on the culinary world, his family, and the community will be felt for generations to come. With profound sadness, his children—Pete, Deborah, Christina, Paloma, Cariño, Alexandra, and Sol Jorge—announce the passing of their beloved father. Jorge Cortez left this world on November 11, 2024, surrounded by his family, including his children, grandchildren, great-grandchildren, and the mothers of his children, Barbara and Rosa.

Jorge Cortez was more than the face of his family’s iconic restaurants; he was a mentor and an inspirational leader to countless individuals. His dedication to hospitality extended far beyond serving meals—it was woven into every aspect of his life, from uplifting team members across all levels of his businesses to embracing everyone as part of his extended family. Jorge’s leadership was infused with a unique blend of faith and vision that set the tone for his approach to life and work. His faith was not just a private matter but a guiding light that shaped the way he led and loved.

As an artist at heart, Jorge brought a special vision to the family’s establishments, especially Mi Tierra, with its vibrant murals and meticulous details celebrating Mexican heritage. Jorge’s creativity gave life to the beloved Tex-Mex staple of sizzling fajitas, elevating the sensory experience of dining and creating a legacy that would become integral to the cuisine.

Recognized by his iconic red apron, white hat, guayabera, and slacks, Jorge was an emblem of San Antonio’s Latino heritage and culture. His passion for art and culture went beyond the doors of his family’s businesses. Jorge played an instrumental role in creating San Antonio’s Zona Cultural, a cultural district that stands as a testament to his commitment to preserving and celebrating Latino heritage. Through this district, Jorge envisioned a vibrant connection between Main Plaza, El Mercado, and the Riverwalk, celebrating the essence of San Antonio. He was especially fond of Milam Park, seeing it as a communal gathering place that reflected the city’s rich cultural tapestry.

Jorge was a patron of the arts and a devoted supporter of his dear friend, artist Jesse Treviño. His backing of Treviño’s mural at Christus Santa Rosa Hospital—a powerful symbol of hope and healing—demonstrates his dedication to the arts as a vehicle for community empowerment. This mural stands as a beacon of the beauty and resilience of San Antonio’s community, qualities that Jorge cherished.

His legacy is deeply woven into the fabric of La Familia Cortez, inspiring future generations to carry forward his dedication to family, culture, and community. Like his father before him, Jorge’s love for his Mexican American heritage was boundless. Recently, he achieved a lifelong dream by becoming a proud Mexican citizen, further solidifying his connection to his heritage. His devotion to promoting Latino culture and supporting the community has left a lasting imprint on both the Cortez family and San Antonio.

Our deepest condolences go out to the Cortez family during this time. Further details regarding memorial arrangements will be shared soon.

Jorge Cortez’s spirit and legacy will continue to guide us all in preserving and celebrating the traditions and community he held so dear.