May 23, 2024

Paris Baguette Partners With Jiwon Choi Song to Build Neighborhood Bakery Café Presence in San Antonio

San Antonio, TX – Jiwon Choi Song, a local resident and co-owner of The Gunter Hotel, has secured real estate in the San Antonio neighborhood to open her first bakery café at 205 East Houston St., San Antonio, TX. This venture is in collaboration with Paris Baguette, a bakery café concept with 4,000 units worldwide, marking a significant expansion for both Song and the renowned bakery chain.

Growing Presence in San Antonio

Paris Baguette, known for its rapid growth in America, is now expanding its footprint in San Antonio, with Song leading the charge. With over 160 bakery cafés in the U.S. and 70 leases signed, the franchise has established a strong presence nationwide. Now, it sets its sights on San Antonio, with Song pioneering the expansion through a recent lease execution at 205 East Houston St.

A Natural Collaboration

As an experienced hotelier and co-owner of The Gunter Hotel, Song recognized an opportunity to enhance her latest hotel project by incorporating a Paris Baguette bakery café. Having been a longtime customer of Paris Baguette, Song’s decision to bring the franchise to her hotel was a seamless one. She was drawn not only to the quality of the products but also to the efficient service model that provides quick grab-and-go services in a welcoming atmosphere.

Community-Centric Approach

Song aims not only to introduce Paris Baguette to her hotel guests but also to the wider community. With the café strategically located on a busy street, it is positioned to become a gathering spot for office workers, residents, and downtown employees. Song expresses her enthusiasm for being part of Paris Baguette’s aggressive expansion across the United States, emphasizing her desire to activate the street corner and foster growth in downtown San Antonio.

Commitment to Quality and Service

Paris Baguette’s commitment to quality, service, and connection aligns seamlessly with Song’s vision for her neighborhood bakery café. The franchise stands out for its person-first approach, emphasizing a warm atmosphere and a welcoming team. Song’s decision to bring Paris Baguette to her community reflects her dedication to providing a memorable experience for each guest.

Future Expansion Plans

As Paris Baguette works toward opening 100 bakery cafés and awarding another 150 this year, the collaboration with Song marks an important milestone in the brand’s growth trajectory. With plans to expand into neighborhoods across Texas and beyond, Paris Baguette continues to offer attractive opportunities for entrepreneurs seeking to unite their communities through delicious baked goods and fresh coffee drinks.

About Paris Baguette

Paris Baguette is a bakery café franchise with over 4,000 units worldwide. Since franchising in the U.S. in 2015, the brand has established over 160 locations across the country. Its mission is to share moments of joy with guests by providing world-class cakes, pastries, coffees, breads, and other French-inspired bakery café fare.

For more information on Paris Baguette franchise opportunities, visit