SAN ANTONIO — As excitement continues to grow across the Alamo City during San Antonio’s championship run, La Panadería is giving fans another reason to celebrate with a series of sweet game-day promotions throughout the Finals.

The popular bakery announced it will offer complimentary mini conchas to customers as the city rallies behind its hometown team during the championship series.

Now through Wednesday, the first 50 guests at each La Panadería location will receive a free mini concha with any food, beverage or pan dulce purchase.

The celebration doesn’t stop there.

Following every San Antonio Finals victory, the first 100 guests at each La Panadería location will receive a complimentary mini concha with purchase, allowing fans to continue celebrating the team’s postseason success one sweet bite at a time.

The bakery says the promotion is intended to recognize the passion of local fans and the community spirit that has energized the city throughout the playoff run.

From watch parties and family gatherings to post-game celebrations, San Antonio residents have embraced the team’s return to the league’s biggest stage, creating an atmosphere of excitement throughout the city.

La Panadería’s mini concha giveaway serves as a tribute to that enthusiasm while offering customers an opportunity to share in the celebration.

“From family gatherings to post-game celebrations, La Panadería is proud to honor the energy, pride and loyalty of San Antonio fans with a sweet treat inspired by the community that supports its team every step of the way,” the company said in a statement.

Known for blending traditional Mexican baking techniques with contemporary flavors, La Panadería has become one of San Antonio’s most beloved bakeries since opening its first location. The family-owned business is especially known for its artisan breads, pastries and signature conchas.

The Finals promotions will remain in effect throughout the championship series, with victory-day giveaways activated after each San Antonio win while supplies last.

Fans are encouraged to arrive early, as the giveaways are limited to the first qualifying guests at each location.