JW Marriott San Antonio Hill Country Resort & Spa is expanding its holiday lineup with a season-long Holiday Retail Experience as part of Hill Country Christmas, adding new shopping, luxury brand activations, and festive wellness offerings across the property.
The resort’s new retail focus includes Reindeer Village, a themed holiday shopping area featuring seasonal décor and curated gift items, including Jellycats, winter accessories, ornaments, plush toys, and other keepsakes tied to the Hill Country Christmas experience.
Guests can also take advantage of a limited-time spa incentive at Lantana Spa. Visitors who show proof of purchase from any Hill Country Christmas ticketed event will receive one complimentary enhancement with the purchase of any 50-minute service, a value listed at $25 to $50. Enhancement options include Alpine Arnica Muscle Repair, Foot Treatment, Moroccan Oil Scalp, Muscle Melter, Cause Medic CBD, Spot Cupping, Eye Treatment, Lip Treatment, Stone Contour, Yonka CBD Serum, and the C·A·R·A Multi-Modal Facial Tool.
Lantana Spa is an adults-only environment for amenities access, reserved for guests 18 and older from 9 a.m. to 6 p.m., including the sauna, steam room, inhalation room, indoor hot tub, and private outdoor spa pool and hot tub. Spa guests also receive complimentary self-parking for up to six hours during their visit.
North Park Lexus of San Antonio and North Park Lexus at Dominion have been named the official vehicle partners for the JW Marriott Hill Country Christmas celebration. The partnership includes on-site displays of three Lexus vehicles, branding activations, giveaways, and select December weekends with a Lexus product specialist available for guest questions. The resort said Lexus owners will receive exclusive discounts on ICE! tickets and select stays.
“We are delighted to be the official vehicle of the JW Marriott Hill Country Christmas,” said Jose Luis Contreras, Vice President and General Manager of North Park Lexus San Antonio. “This partnership allows us to showcase Lexus’s dedication to quality and luxury in a setting that brings joy and celebration to families and visitors.”
A seasonal Kendra Scott pop-up shop is also now open through Jan. 4, 2026. Located along the pathway leading to the resort’s ICE! experience, the pop-up features gift-ready favorites, holiday jewelry, and selections from the brand’s demi-fine collection in 18K gold and sterling silver. The brand’s holiday theme this year is “You Make the Season.”
In addition to holiday programming and ICE!, the resort highlighted its year-round amenities, including the nine-acre River Bluff Water Experience, dining outlets, the two PGA TOUR championship courses at TPC San Antonio, Lantana Spa, Topgolf Swing Suite, sports courts, and scenic walking trails. For reservations, guests can contact the resort at 210-276-2500 or visit the resort’s website.