IKEA Live Oak Joins UTSA Athletics as Corporate Partner

SAN ANTONIO, TX (July 15, 2024) – IKEA Live Oak has joined forces with UTSA Athletics, marking the first partnership between the renowned home furnishings brand and a collegiate athletics department. This groundbreaking collaboration was announced on Monday, promising exciting new opportunities for both organizations and the San Antonio community.

Elements of the partnership include sponsorship of the student shuttle service to UTSA Football games. IKEA Live Oak signage will be prominently displayed at both the campus and Alamodome pick-up and drop-off locations. Additionally, for select games, the shuttle will feature an eye-catching IKEA Live Oak wrap. IKEA Live Oak will also sponsor the net tape for the UTSA Volleyball program, further enhancing the visibility of this partnership.

“We are looking forward to entering into this innovative partnership with IKEA Live Oak,” said Lisa Campos, UTSA Vice President for Intercollegiate Athletics. “IKEA is a well-respected brand in the home furnishings space, they are committed to making a difference in our community and we are grateful to be their first collegiate athletics department partner.”

In a move that demonstrates IKEA Live Oak’s commitment to supporting education and athletics, the store will feature a UTSA Athletics section as part of its Back to School display this coming fall. This section will highlight UTSA-branded items and showcase the partnership to students and shoppers alike.

“We’re thrilled to bring together the innovative spirit of IKEA Live Oak and the dynamic energy of UTSA Athletics,” said Keena Garcia, IKEA Market Manager for San Antonio. “Together, we build more than furniture; we build community, spirit, and pride.”

This partnership is expected to strengthen the bond between UTSA students and the local community, while also providing IKEA Live Oak with a unique platform to engage with young, active consumers. As the first collegiate athletics department to partner with IKEA, UTSA Athletics is setting a precedent for future collaborations between major brands and educational institutions.

For more information about the partnership and upcoming events, visit the UTSA Athletics website or follow UTSA and IKEA Live Oak on social media.