DICK’S House of Sport Opens in San Antonio with Grand Opening Celebration at Live Oak Town Center
SAN ANTONIO, TX (October 24, 2025) — DICK’S House of Sport, the experiential retail concept by DICK’S Sporting Goods, has officially opened its doors at Live Oak Town Center, inviting the community to celebrate all weekend long with prizes, celebrity appearances, and interactive sports experiences.
The new store, located at 4100 IKEA-RBFCU Parkway, San Antonio, TX 78233, marks another major expansion of the brand’s innovative concept, which blends traditional retail with hands-on athletic experiences. DICK’S House of Sport also has Texas locations in Dallas, Friendswood, and Katy.
The San Antonio store features several dynamic attractions, including a Climbing Wall Experience, Golf Club Fitting Service, Simulator Rentals, and the HitTrax Batting Cage, allowing guests to train, play, and shop all in one place. The venue also offers field rentals for private events and even serves as a birthday party destination, creating a community hub for athletes and families alike.
Grand Opening Weekend Highlights
The grand opening celebration runs Friday, October 24 through Sunday, October 26, featuring an exciting lineup of appearances and giveaways:
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🏀 Stephon Castle, San Antonio Guard – Friday, October 24 from 1–2:30 p.m.
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🏈 CJ Baxter, Texas Running Back – Saturday, October 25 from 1–2:30 p.m.
Each day of the celebration brings opportunities for guests to win exclusive prizes:
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🎟️ The first 100 adults in line each morning receive a Mystery Gift Card, with one lucky shopper winning a $500 gift card.
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⚽ The first 100 kids in line each day receive a DSG Soccer Ball.
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🥤 The first 300 guests in-store receive a CALIA Stanley 30oz Quencher.
An Immersive Sports Experience
Unlike traditional sporting goods stores, DICK’S House of Sport encourages visitors to try out products before purchasing and experience the thrill of the game through hands-on participation. From swinging for the fences in the batting cage to testing golf clubs in the simulator, the store’s goal is to help athletes of all levels “redefine their training and gaming.”
“Our goal is to inspire everyone who walks through our doors — whether they’re shopping, training, or just having fun with family,” said a DICK’S Sporting Goods spokesperson. “The San Antonio community has such a strong sports culture, and we’re excited to become a part of it.”
Plan Your Visit
The store is open throughout the weekend, with activities running during normal business hours.
For more information, guests can call (210) 200-6000 or visit Live Oak Town Center to join the festivities.
DICK’S House of Sport — where San Antonio athletes, families, and fans can play, train, and celebrate the spirit of sport.
