CASTROVILLE, TX (Jan. 28, 2025) – A beloved name in Texas barbecue is entering an exciting new chapter as Blu Lacy Smokehouse officially announces its rebranding to Castroville Barbecue Company. The transition, effective February 1, 2025, will introduce a refreshed identity while preserving the rich flavors and exceptional service that loyal customers have come to love.

The name change honors Castroville’s deep cultural heritage while signaling an evolution in the restaurant’s commitment to innovation in the barbecue industry. Despite the rebrand, customers can rest assured that the core team remains unchanged, ensuring that the same quality, hospitality, and mouthwatering barbecue continue to define the restaurant.

“This rebrand symbolizes growth, creativity, and our unwavering dedication to providing a memorable barbecue dining experience,” the restaurant shared in its announcement. “While our name may be changing, our commitment to delivering the best barbecue remains the same.”

As part of the transition, Castroville Barbecue Company encourages customers to stay connected by following their new social media pages:

📷 Instagram: @CastrovilleBBQCompany
📘 Facebook: Castroville BBQ Co.

This transformation marks a bold new direction for the eatery, one that celebrates tradition while embracing the future of Texas barbecue. Locals and barbecue lovers alike can look forward to the same slow-smoked excellence with a fresh new identity—Castroville Barbecue Company is here to stay!

For more updates, follow along on social media and be sure to visit the newly rebranded restaurant in Castroville, TX.