NEW BRAUNFELS, TX (March 3, 2025) – Bahnbrëcker, the Spirit of New Braunfels, is shaking up the world of tequila with the launch of its latest craft innovation: Bahnbrëcker Tequila Infusion. This all-natural, full-proof infusion is made from 100% Blue Agave Blanco Tequila sourced from Jalisco, Mexico, and infused—not flavored—with real Orange and Lime Peel, Agave Nectar, Himalayan Sea Salt, and a touch of Habanero Pepper.

With a smooth 80-proof profile, Tequila Infusion is crafted for those who enjoy their spirits neat, on the rocks, or mixed into a bold cocktail. Starting today, it is available for purchase at bars, restaurants, and liquor stores across Texas, with nationwide shipping now open at Bahnbrecker.com.

Trailblazing a New Era of Tequila

Bahnbrëcker was co-founded in 2021 by a team of passionate Texans, including country music star Randy Rogers, Eric Chase, Cary Schindler, Ash Wineinger, Michael Devers, and spirits-industry veteran Steve Luttmann. The brand made waves with the release of its world’s first-ever Hefeweizen Whiskey, and now it’s setting out to redefine tequila with an adventurous, Texas-inspired twist.

“We wanted to create something that the people who came before us in this great community would be proud of,” says co-founder Randy Rogers. “After the excitement around our Hefeweizen Whiskey, we knew our next product had to really move everyone to the dance floor. Tequila Infusion promises to do just that.”

True to its name—Bahnbrëcker comes from the German word for “trailblazer”—the brand remains committed to high-quality, real ingredients with no artificial additives or WONF (With Other Natural Flavors).

Where to Find Bahnbrëcker Tequila Infusion

Already making its mark in Texas hotspots like Pour Haus, Freiheit Country Store, Cheatham Street Warehouse, and Lost + Found, Bahnbrëcker Tequila Infusion is available in 750 ml bottles at select retailers for $49.99.

For those outside of Texas, the brand’s flagship Hefeweizen Whiskey remains available for nationwide delivery, ensuring fans everywhere can raise a glass to New Braunfels.

Try It Yourself

🍹 Sip it neat, on the rocks, or in a top-shelf cocktail
🔥 Experience the perfect balance of citrus, salt, and heat
📦 Order nationwide at www.bahnbrecker.com
📍 Follow @bahnbrecker on Instagram for updates and events

Whether you’re a tequila connoisseur or a casual sipper, Bahnbrëcker Tequila Infusion promises to be your new go-to for bold, unforgettable flavor. Sweet, Heat, & Repeat! 🥃🔥