Dallas, Texas (October 7, 2025) – If you’re looking for a feel-good road trip north from San Antonio, there’s something new shining bright in Dallas this fall. Reese Witherspoon’s media company, Hello Sunshine, has announced Sunniefest — an all-new immersive festival designed especially for Gen Z girls ages 13 to 18.

Set for November 15, 2025, at Pegasus Park in Dallas, Sunniefest is all about connection, creativity, and confidence. Think of it as a mix between a youth summit, a creator convention, and a girls’ empowerment retreat — all rolled into one inspiring day.

The lineup includes some big next-gen names like Kiernan Shipka, Raegan Revord, Chandler Kinney, Lexi Minetree, Gabrielle Policano, Dai Time, and Pressley Hosbach, plus a few surprise guests. 🎤✨

🎟️ Tickets are on sale now at wearesunnie.com/sunniefest

A Festival with a Mission

“Sunnie was created as more than a platform — it’s a movement,” said Reese Witherspoon, founder of Hello Sunshine. “Gen Z women are rewriting the script every day — they’re creators, vibrant leaders, and disruptors. Sunniefest is both a playground and a launchpad, where their ideas fuel each other and their voices are amplified.”

The day will be packed with hands-on workshops, creativity labs, STEM sessions, and conversation panels featuring inspiring young women who are making waves in media, science, entrepreneurship, and beyond.

Expect “Sunnie Surprises” scattered throughout — giveaways, foodie favorites, pop-ups, and moments made for selfies (and memories). 📸🌞

Empowering Partnerships

To bring the event to life, Hello Sunshine teamed up with e.l.f. Beauty, along with presenting partners IF/THEN® (Lyda Hill Philanthropies), Purdue University, and Coach, all focused on encouraging confidence, individuality, and creativity among young women.

“When 76% of Gen Z girls say they don’t feel seen in the media, that’s our call to act,” said Patrick O’Keefe, Chief Integrated Marketing Officer at e.l.f. Cosmetics. “Sunniefest is about creating spaces where they’re seen, celebrated, and shining bright.”

Why It Matters

From Reese’s Book Club to Hello Sunshine’s Emmy-winning series “Beef,” Witherspoon’s company has built its brand around telling women’s stories — and Sunniefest takes that mission directly to the next generation.

If you’re planning a weekend getaway from San Antonio this November, Dallas might just be the place to be — especially if you’ve got a teen in your life ready to be inspired.

📍 Pegasus Park, Dallas, TX
📅 November 15, 2025
🎟️ Tickets: wearesunnie.com/sunniefest