Hawaiian Bros’ Island Flavors Set to Thrill San Antonio with Exciting Expansion Plans Alongside Rock Hawaiian

Hawaiian Bros, the renowned island-inspired quick-service restaurant concept, has taken a significant step towards expanding its presence in the San Antonio area. The franchise, which launched its franchise program in late 2022, recently announced the signing of its fifth multi-unit development agreement with Rock Hawaiian LLC, a seasoned player in the franchise space.

Rock Hawaiian LLC, owned by Chris Aslam and Edith Diaz, is set to embark on the development of 18 Hawaiian Bros locations in San Antonio in the coming years. The franchise group’s journey begins with the acquisition of the Live Oak store, marking the initiation of an ambitious plan to bring the flavors of the Hawaiian Bros to various neighborhoods across San Antonio.

With a notable track record dating back to 2007, Rock Hawaiian LLC has successfully operated quick-service restaurants in Texas, Nevada, and Utah. The group, which operates 73 stores and has received Franchise of the Year accolades for their Jack in the Box and Golden Chick locations, is renowned for achieving significantly higher than average unit volumes in each concept.

Chris Aslam, Chief Executive Officer of Rock Strategic Group, expressed the group’s excitement about joining forces with Hawaiian Bros, highlighting the appeal of the brand’s offerings, culture, and innovative business models. “We’re thrilled to be a part of Hawaiian Bros with multiple building formats that help us grow in San Antonio, as it’s truly a strong market poised for future growth,” Aslam stated.

Grant Kreutzer, Vice President of Franchise Development at Hawaiian Bros, sees Rock Hawaiian as a perfect match for the brand’s expansion strategy. He noted, “Rock Hawaiian is an excellent match for Hawaiian Bros franchise growth, bringing nearly 20 years of development and operations experience to the San Antonio market.” Kreutzer emphasized the brand’s commitment to recruiting mid-sized, best-in-class multi-unit franchisees in select markets.

Hawaiian Bros, known for its fast-casual dining experience and commitment to the ‘ohana culture and Aloha Spirit, is strategically aligning with experienced franchisees to facilitate rapid expansion. The brand’s emphasis on kindness and treating everyone like family resonates with its carefully selected franchise partners.

As the year comes to a close, Hawaiian Bros looks forward to a promising future in San Antonio, with the anticipation of multiple restaurant openings under the guidance of Rock Hawaiian LLC. This strategic partnership reflects Hawaiian Bros’ dedication to bringing its unique island-inspired cuisine and warm hospitality to diverse communities, enriching the dining landscape in San Antonio.